12 Most Popular Australian Clothing Brands to Shop in 2023
Blending elegance with the continent’s characteristic laid-back style, Australian clothing brands have carved a unique path in the international fashion scene.
From beach-ready swimwear to cutting-edge streetwear and high-end couture, these brands embody the Aussie spirit while being adored by celebrities worldwide.
In this article, we’ll explore 12 hand-curated Australian clothing brands with distinctive stories, styles, and appeal.
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Ginger & Smart
Best for Professional Outfits and Evening Gowns
Ginger & Smart’s reputation is built on its sculptural evening gowns and professional wear that command a room.
Their use of dynamic hues like emerald green for the Aphrodite One Shoulder Gown and sapphire blue in the Grace Wrap Dress encapsulates their vision for luxury and poise.
The brand is a curator of a wardrobe that offers contemporary luxury, where each piece is designed for the fashion-conscious individual who values a powerful, color-rich statement in their attire.
EDITOR’S CHOICE
“Ginger & Smart’s sculpted evening gowns and professional wear in emerald green and sapphire blue are out of this world”
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Double Rainbouu
Hawaiian Shirt and Beach-inspired Casual Wear
Double Rainbouu revamps the classic Hawaiian shirt with a playful, contemporary twist.
The brand is distinguished for using vivid tropical prints that capture the essence of Australia’s diverse beach culture.
Their range from city to suburban beaches reflects a laid-back yet stylish beach life, ideal for casual wear with a unique, cheeky edge.
EDITOR’S CHOICE
“Known for quality Hawaiian shirts in unique colors and prints, Double Rainbouu is the top choice for Australian beach-inspired casual wear”
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Alamour The Label
Best for Luxurious Bridal Wear and Evening Gowns
Alamour The Label is renowned for exquisite evening gowns and bridal wear that make you feel like a star, with a focus on sumptuous fabrics and couture details.
From flowing chiffon dresses to structured corset gowns, each creation is a testament to the Brisbane-based brand’s dedication to craftsmanship and contemporary design.
Whether the detailed lace of a bridal gown or the audacious visual of a red-carpet-ready dress, Alamour The Label has the perfect blend of modern style with classic elegance.
EDITOR’S CHOICE
“The premier Australian choice for luxurious, ready-to-wear evening gowns and bridal wear”
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Anna Quan
Best for Tailored Shirts and Long Knitted Dresses
Anna Quan offers collections where precision meets fashion-forward styling, renowned for sharply tailored shirts.
The brand’s signature lies in the reinvention of the classic shirt in an iconic oversized design with striking cuff details.
Anna Quan extends this keen tailoring to a full range of womenswear, with items like the structured Irena skirt and the streamlined silhouette of the Estelle dress.
EDITOR’S CHOICE
“Leader in tailored contemporary womenswear, sharply cut shirts, and sleek separates”
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Lee Mathews
Best for Linen Shirt Dresses and Lace-up Blouses
Matin Studio is an Australian clothing brand founded by the designer duo Lucy and Michelle Perrett, whose designs are rooted in the laid-back beach lifestyle of Sydney.
The brand’s look blends Bohemian style aesthetics and relaxed silhouettes reminiscent of the 1970s in a classic French color palette but in a modern, trendier context.
For women who appreciate the ease of a linen shirt dress or the understated detail of a lace-up blouse, Matin Studio is a treasure trove of timeless pieces that transcend seasons.
EDITOR’S CHOICE
“Matin Studio stands out as the Australian brand for relaxed yet sophisticated Boho-inspired clothing”
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Dion Lee
Best for Monochromatic, Avantgarde Streetwear
Dion Lee is celebrated for its avant-garde approach to tailoring.
The lave is renowned for experimenting with textiles and using unconventional fabrics.
The brand’s iconic pieces are texturally rich and with intricate details -Mobius Loop Skirt, Aviator Bustier, and Safety Slider Tank – redefining modern luxury fashion.
EDITOR’S CHOICE
“Dion Lee is the premier Australian brand for avant-garde tailoring and innovative textile treatments for aesthetically striking garments”
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Alice McCall
Best for Bohemian Style Dresses
Alice McCall is renowned for intricate detailing like trimmings, cut-outs, and playful patterns of vintage inspiration, with instantly recognizable garments.
The brand’s designs reflect a personal style described as chic, playful, and occasionally hippy-bohemian.
McCall’s eye for detail has kept her garments on the cutting edge of feminine style, loved by celebs like Priyanka Chopra and Kacey Musgraves.
EDITOR’S CHOICE
“Alice McCall is a leading Australian brand for feminine, chic, bohemian fashion”
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Barney Cools
Best for Swim Trunks, Beach Shorts, and Dad Caps
Barney Cools encapsulates Sydney’s surf culture with its ‘anti-fashion’ stance, focusing on casual, comfortable designs that resonate with a free-spirited, laid-back audience.
The brand’s denim, sweaters, swim trunks, beach shorts, and on-trend dad caps come in khaki hues, white, gray, and black.
EDITOR’S CHOICE
“Quintessential Australian brand for surf-inspired streetwear perfect for a carefree, adventurous lifestyle.”
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Sass & Bide
Best for Punk-Inspired Sequined Dresses
Sass & Bide’s collection is a daring exploration of style, where each piece blends rebellion and refinement.
The brand’s embellished denim stands out for its intricate detailing and unconventional designs, transforming the classic denim look into a striking fashion statement.
The brand’s dramatic sequined neon green or bright orange dresses are also a highlight, offering a glamorous yet edgy look loved by those who appreciate a blend of street style and high fashion.
Beyoncé, Sarah Jessica Parker, Madonna, and Rihanna are a few celebs known for sporting Sass & Bide’s unique creations.
EDITOR’S CHOICE
“Sass & Bide champions a unique blend of punk-inspired aesthetic with urbane elegance.”
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10/12
Maurie & Eve
Best for Minimalist Resort Dresses
Maurie & Eve is an Australian clothing brand that stands out through distinctive garments embodying the brand’s commitment to alternative-style refinement.
See, for example, the ‘Oceanus Dress,’ a flowing, lightweight piece in a subtle print, perfect for breezy beach days, and the ‘Helios Top,’ with a delicate knit pattern.
EDITOR’S CHOICE
“Ideal for minimalist resort wear that exudes elegant but casual sophistication.”
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Lorna Jane
Best for Affordable Australian Activewear
Lorna Jane is at the top of feminine athletic performance and style, founded by the aerobics instructor Lorna Jane Clarkson in 1980.
As one of the most affordable Australian fitness clothing brands, Lorna Jane offers a wide range of women’s athleisure and activewear in over 146 stores in Australia alone.
EDITOR’S CHOICE
“Excellent comfortable activewear offering a unique combination of function and style.”
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12/12
P.E Nation
Best for Leggings, Sports bras, Tanks, Tees, and Hoodies
P.E. Nation has risen to prominence thanks to a blend of activewear and street fashion in unique colors like aqua or flamingo pink, perfect for the fast-paced urban life.
The label’s retro-sport aesthetic is evident in high-performance snow gear in electric blue, geometric pattern print menswear, sportswear, and accessories.
EDITOR’S CHOICE
“P.E Nation is an Australian label specializing in colorful activewear and street-ready garments that depict an active urban lifestyle.”
FAQs
Which is the Most Popular Fashion Brand in Australia?
These are the top 5 most popular Australian clothing brands in 2023:
- Ginger & Smart
- Christopher Esber
- Boteh
- Camilla
- Deiji Studios
Other emerging but well-known Australian clothing brands worth mentioning in this article are Aje, Bared Footwear, Country Road, Gorman, Jets Swimwear, Kitte, Manning Cartell, Nobody Denim, Tigerlily, Witchery, Zimmerman, Sheike, Sportsgirl, Scanlan & Theodore, Mimco, Bridget Yorston, Becky Cooper, Hansen & Gretel, Billabong, Camilla and Marc, HoMie, SABA, PE Nation, and Bunnings.
What is the Most Popular Clothing Store in Australia?
The most popular online clothing store in Australia in 2023 is ASOS.com, followed by theiconic.com.au, kmart.com.au, and cottonon.com.
What Clothes are Popular in Australia?
Most popular clothes in Australia are always weather-dependent. With hot weather in most parts of Australia, light summery dresses are trendy and paired with short-sleeve shirts, shorts, bathing suits, flip-flops, hats, and activewear.
What is the Main Fashion Style in Australia?
Australia is known for its warm weather, and fashion follows suit.
Australian fashion trends tend to be relaxed and effortless, reflecting values such as freedom, adventure, and nature.
Many designers take inspiration from the beautiful Australian landscapes and easy-going lifestyle.
Because it’s warm in most parts of the country, summery clothes that are easy to wear are always popular.
Expect to see a lot of short-sleeve shirts, shorts, bathing suits, flip-flops, hats, activewear, and materials such as linen and cotton. In the outback, boots are ubiquitous.
When is Australian Fashion Week?
Australian Fashion Week is held yearly in Sydney, usually in April or May. This year it’s running from May 31 to June 4 at Carriageworks in Eveleigh, Sydney.
Are Clothes Cheap in Australia?
Australia’s clothing industry features a full spectrum of price points, as with any industry.
Because every part of the production chain costs a little more in Australia than in other parts of the world, clothing is a little more expensive, in general.
Key Takeaways
The days when the name ‘Australia’ prompted comments about wildlife, crocodiles, snakes, kangaroos, barbeques, beer, and surf dogs are long gone.
Modern Australia is a hub for contemporary fashion, beauty, and style, with a clothing and apparel scene growing faster than anywhere else.
Leading Australian clothing brands set stylistic trends and win fashion awards against a slew of global competitors in the market of fashion brands and online clothing stores.
Not only is Australia home to some of the best fashion brands in the world, but the nr of emerging brands – yet to be discovered by the masses – is off the charts.
From internationally renowned designer labels like Zimmermann, Byron Bay, and Dion Lee to It-girl favorites like Sir The Label and Aje, our editorial team carefully curated all Australian clothing brands in this article.
All 10 Aussie clothing brands in this article were selected for their effortlessly cool aesthetic – inspired by the country’s laidback lifestyle – appreciated and worn by women worldwide.
The number of celebrities with limitless wardrobe options showing off in Australian clothing is a statement of the country’s growth in the fashion scene.
After Kendall Jenner in Bec and Bridge to Bella Hadid in Camilla and Marc and Blake Lively in Zimmermann, the time has come to enjoy the easy-breezy elegance from Down Under.
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source https://thevou.com/fashion/australian-clothing-brands/
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