The VOU

Rooted in ‘Good Style, Good Class,’ the Bon Chic Bon Genre, or BCBG, is a unique way of dressing, epitomizing Parisian refinement, sophistication, and timeless elegance. With a unique look stitched together by the lore of French tailoring and specks of British aesthetics, achieving this look is about choosing brands that capture the essence of BCBG. In this article, we’ve curated the 10 best clothing brands encapsulating the understated elegance and sophistication that define this unique Parisian fashion sense, essential to mastering the Bon Chic Bon Genre style . 1. Chanel Origin Founded in 1910 by Gabrielle “Coco” Chanel, one of the world’s most iconic fashion designers , this French luxury house is synonymous with Parisian chic and elegance. Why it is BCBG Chanel’s tweed jackets, quilted handbags, and iconic ‘little black dresses’ are staples in the BCBG wardrobe. The brand’s commitment to craftsmanship and understated luxury aligns with the BCBG ethos of ‘good style, g...

via Instagram

While the Preppy style is a staple of American fashion, only a few people know the style’s regional variations: Southern Preppy and Northern Preppy . Having a similar root – the Ivy League elite – the two Preppy Style variations differ in the choice of materials and colors as reflected in garments, footwear, accessories, and styling and layering techniques. The geographical location, climate, and cultural aspect influence each stylistic variation, as we’ll explore below. 1. Influence of Climate As the Southern Preppy style originates from the hot and humid climate of the American South, the core material is lightweight cotton, ideal for breathability and comfort. Northern Preppy, on the other hand, is designed for the colder, rugged landscapes of the Northern U.S., featuring thicker, insulating materials like wool, tweed, and flannel. Southern Preppy fashionistas wear seersucker shirts to combat the heat, while a Preppy Northerner would prefer a cable-knit sweater to fight...

What is Boho Style? Boho style – short for Bohemian – depicts a unique way of dressing, blending aesthetics and patterns from the free-spirited beatnik and hippie subgroups of the 1960s and the Victorian era. Comprised of distressed clothes of indigenous and ethnic patterns in earthy colors, the Boho fashion style attire aims to embody social non-conformity and artistic creativity. The Boho style incorporates textured materials like fringes, crochet, and lace layers of clothing, jewelry, and accessories made from recycled, handmade, or vintage materials. In the early 2000s, the modern boho-chic fashion style variations became famous, thanks to celebrities like Sienna Miller, Kate Moss, and the Olsen twins. Short History of Boho Style The Boho fashion style originates from the bohemian subculture of the 19th century. Bohemianism was a counter-cultural movement adopted by artists, writers, and intellectuals who valued creativity and rejected bourgeois values, even at the co...