What is Fashion Week? Everything You Need to Know
A fashion week is a bi-annual fashion industry event organized in large cities worldwide, during which several fashion shows take place with models parading on the runway designers’ upcoming fashion collections, showcasing them to buyers and media. The world’s most influential Fashion Week cities are – in chronological order – New York, Paris, Milan, and London, also known as the Big Four Fashion Week cities. What is the Origin of Fashion Week? Before Fashion Week, fashion designers showcased their creations at clients’ homes via small fashion parades (défilés de mode’ in French). Over time, these home-based fashion shows evolved into weekend-long social events that powerful and influential people attended. Home-based and Department Store Fashion Shows The concept of weekend-long fashion shows reached the United States, and in 1903, Ehrich Brothers, a Manhattan clothing shop, organized the country’s first fashion event dedicated to middle-class women. The shows were huge...